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This SWOT analysis investigates scientific studies conducted over the last ten years on the use of 360° videos in physical education and sport. 360° videos represent a generally new technological tool for optimizing sports performance. It offers usefulness to accompany other traditional tools such as 2D video, stopwatch, or heart rate sensor to enhance training. Most studies show that 360° video can be a beneficial tool for supporting the process of learning motor skills and increasing motivation. These potential benefits depend on the particular circumstances in which such videos are used (e.g., athletes’ level of expertise, viewing conditions, etc.). The literature shows, if proof was needed, that the use of 360° videos cannot replace the adaptive processes generated by the actual execution of the physical or sport task performed. Further research is needed to provide a more detailed understanding of the effectiveness of 360° video use. The weaknesses and threats revealed in this SWOT analysis are elements to be considered to improve the use of this original representation in a perspective of support for learning processes in education and sport.