Major mistakes made in cross-cultural marketing research
Type de matériel :
TexteLangue : français Détails de publication : 2019.
Sujet(s) : Ressources en ligne : Abrégé : Cross-cultural marketing research has developed greatly in recent years. However, some major errors persist. John Ford of Old Dominion University (US) points out the most recurrent ones and suggests ways to avoid them.
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Cross-cultural marketing research has developed greatly in recent years. However, some major errors persist. John Ford of Old Dominion University (US) points out the most recurrent ones and suggests ways to avoid them.
Réseaux sociaux