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The article revisits the role that e-commerce has in changing urban morphology, and questions the ability of digital technology to safeguard the intangible culture of an old famous street market of the city of Wuhan, on “Hanzheng” street. Faced with Chinese cities’ rapid transition toward “dispersed urbanity,” this street market is in decline. In response, the “Hanzhengjie” city planning project includes the creation of a wholesale center of the same name associated with an online sales site. This article analyzes the importance of “networking” for the activities of this street in order to continue to play a “node role” in the urban network. Digital technology takes advantage of the concentration-deconcentration quality of the node and allows for the collection, integration, and dissemination of flows passing through the platform of real and virtual exchanges.