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The article argues the need to rehabilitate the concept of alienation within the post-Fordist model of production, insofar as it is the concept which — if we leave aside the general analysis of wage-labour within capitalist social structures — is best able to explain how the newly devised tools for the management of labour and, most importantly, for the mobilisation of the subjectivities of salaried workers, lead to a reduction both of their autonomy in work and of their opportunities for escape from the stipulated behavioural norms. Finally, it is argued that the procedures for the organisation of production and labour, along with the mechanisms intrinsic to the mobilisation of labour, establish, to an unprecedented degree, the conditions for a denegation of alienation, thus consolidating it.