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The problematic of consumption is primarily conceived as the consumption of commodities and, secondarily, of “cultural” goods (works of art, entertainment industry). This paper seeks to show that consumption also applies – not as mere metaphor – to such an immaterial good as celebrity, nowadays with wide and intensive investment through the phenomenon called “people.” This phenomenon, already thoroughly studied in English-speaking countries, but still little in France, has hardly been seen from the aspect of the market behavior to which it has given rise. It surfaced in scholarly thinking essentially from the ethical and political aspects of a sociology of value. Nonetheless, celebrity, through its consumption, gives rise to a specific economy, linked to media, press, advertising, entertainment, security, etc. We may treat available empirical data on celebrity according to this double perspective – celebrity as consumption, and consumption as consumption of celebrity.