How to Convince Drivers to Respect Speed Limits? Effects of Framing and the Presence of an Image on Attitudes about Speeding and the Intent to Respect Speed Limits
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TexteLangue : français Détails de publication : 2008.
Ressources en ligne : Abrégé : Having framing effects (positive and negative) has mainly been studied on long textual messages related to public health topics. Here, we tested framing effects on short road safety messages, combined or not with a picture among 169 students. These messages focused on complying with speed limitations on highways. In accordance with the results of Rothman and Salovey (1997) and with those of Meyers-Levy and Maheswaran (2004), we show that positive framing is more likely to enhance risk perception and to convince people to respect more speed limitations.
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Having framing effects (positive and negative) has mainly been studied on long textual messages related to public health topics. Here, we tested framing effects on short road safety messages, combined or not with a picture among 169 students. These messages focused on complying with speed limitations on highways. In accordance with the results of Rothman and Salovey (1997) and with those of Meyers-Levy and Maheswaran (2004), we show that positive framing is more likely to enhance risk perception and to convince people to respect more speed limitations.
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