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This study focuses on the modifications of a social representation and on the performance of a behavioral act. Two groups were formed: one of people familiar with each other and the other of people who did not know each other. Each group was divided into two subgroups: one having signed a document and the other not having signed one. The groups of students thus formed were asked to conduct a campaign to promote “education.” The results showed significant changes in the social representation and widespread acceptance of the behavior requested by the researcher among the students who were committed and familiar with each other.