The Entrepreneur as Seen in Film: Perspectives from Different Countries

Par :

Claverie, Blandine Lanoux [author]

Type de matériel : Texte

TexteLangue : français Détails de publication : 2014. Sujet(s) :

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Abrégé : The purpose of this article is to question the social representations of the entrepreneur in film. Because cinema is a particularly powerful medium, it can help us to better understand how stereotypes and social imagination reflect the differences in social support to entrepreneurship in different countries. A study is conducted on 141 films. The analytical framework is based on four dimensions: motivations, identity-personality, behavior, and social issues. An additional line of inquiry completes the framework: the genre adopted by directors. This study leads to a concrete project promoting, inter alia, the figure of the entrepreneur.

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The purpose of this article is to question the social representations of the entrepreneur in film. Because cinema is a particularly powerful medium, it can help us to better understand how stereotypes and social imagination reflect the differences in social support to entrepreneurship in different countries. A study is conducted on 141 films. The analytical framework is based on four dimensions: motivations, identity-personality, behavior, and social issues. An additional line of inquiry completes the framework: the genre adopted by directors. This study leads to a concrete project promoting, inter alia, the figure of the entrepreneur.