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Contrary to what is generally admitted, non-stop rating (“audimat”), although a tool designed by advertisers and supposed to allow evaluation of advertising spaces’ tariffs, doesn’t mean that political censorship is being replaced by pure submission to economical logics. Competition for audience between traditional channels, far from enabling variation of the scheduling, led to the research for programs gathering the maximum of viewers. Everything goes as if programs were from now submitted to the viewers’ vote in kind of a “cultural democracy”. Instant ratings imposed ; in the cultural field, a new principle of legitimacy, heteronym because political ; which lays on the majority law.