Two Views of the Same Technology: Television at the World Fairs in Paris (1937) and New York (1939)
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TexteLangue : français Détails de publication : 2008.
Sujet(s) : Ressources en ligne : Abrégé : This article offers a comparative analysis of the discourses used to promote television as a technical attraction and future mass medium, at the World Fairs held in Paris in 1937 and New York in 1939. Despite virtually identical demonstrations, at both World Fairs, of the potential of television as a means of communication and entertainment, there were significant differences between European and US discourses surrounding the new medium. Drawing on discussions of innovation processes in communication technology, the authors focus in particular on the influence exerted by public and advertising discourse on the identity of a medium.
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This article offers a comparative analysis of the discourses used to promote television as a technical attraction and future mass medium, at the World Fairs held in Paris in 1937 and New York in 1939. Despite virtually identical demonstrations, at both World Fairs, of the potential of television as a means of communication and entertainment, there were significant differences between European and US discourses surrounding the new medium. Drawing on discussions of innovation processes in communication technology, the authors focus in particular on the influence exerted by public and advertising discourse on the identity of a medium.
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