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In an interview in two parts, Éric Sadin analyzes the new conditions which make possible the intensification of various techniques devoted to the penetration of our behaviors. These conditions are 1) a sophisticated technological architecture, 2) a geopolitical environment which provides the collection of data with crucial strategic stakes, and 3) marketing techniques which track, compute and guess consumer behaviors. The anthropological, political, social and judicial implications of this tracking, computing and guessing are countless.