Media without an audience
Type de matériel :
4
This 2000 article provided a visionary overview of how the thenemerging digital media questioned the premise that a media’s success is based on maximizing its audience. The author reviews “intimate media”, “socialized media”, “sovereign media” and “phatic media”, in order to move beyond the ideas inherited from 20th century about the utility and quality of mass media.
Réseaux sociaux