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The objective of this article is to come up with a definition of the concept of online consumer reviews (OCRs). After explaining the entire approach adopted to construct it, the article discusses each of the seven “absolute discriminatory criteria” developed. These seven criteria lead to the proposal of the following definition: an online consumer review is a message issued by a consumer sharing information or affective reactions following their consumption experience of an object, published on an internet platform, accessible to the general public, and not controlled by the subject organization. The potential contributions of this definition for the academic community as well as for businesses and organizations are then highlighted.