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Through the textometric study of articles from the regional daily press (RDP), our article proposes to question the notion of “re-semantisation” of the territory (Jolivet, Léna, 2000, p. 9) in the context of the merging of the regions of Languedoc-Roussillon and Midi-Pyrénées (2014-2016). Through the lens of local media discourse (La Dépêche du Midi, Midi Libre, L’Indépendant, La Montagne, Le Populaire du Centre …) the article highlights the levels of identity building around the new regional territory. In particular, we observe speeches in the context of the process of choosing the name of the new region, with particular attention to lexical mobilizations around the toponym “Occitanie”.