Towards an integrated model of consumer’s delivery perception: an encounter between marketing and logistics
Type de matériel :
TexteLangue : français Détails de publication : 2020.
Sujet(s) : Ressources en ligne : Abrégé : Traditionally considered as a logistics aspect, the delivery becomes nowadays an important strategic lever allowing firms to differentiate from their competitors. This article aims to deepen the theoretical reflection in Management Sciences about the perception of delivery by consumers by reviewing the different but complementary approaches in marketing and logistics on this topic. Our analytical approach leads to an integrated model of consumer perception of delivery. This development allows to identify promising lines of future research around the main elements of our model.
Nous n'avons pas d'exemplaire de ce document
68
Traditionally considered as a logistics aspect, the delivery becomes nowadays an important strategic lever allowing firms to differentiate from their competitors. This article aims to deepen the theoretical reflection in Management Sciences about the perception of delivery by consumers by reviewing the different but complementary approaches in marketing and logistics on this topic. Our analytical approach leads to an integrated model of consumer perception of delivery. This development allows to identify promising lines of future research around the main elements of our model.
Réseaux sociaux