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Though small and medium-sized enterprises (SMEs) play an important role in the relationship between firms and society, they still receive scant attention from researchers in corporate social responsibility (CSR) (Capron and Quairel-Lanoizelée 2007). This article illustrates how one SME, Triselec-Lille, responds by being engaged in CSR activities. Located in northern France, this SME specializes in sorting and recycling waste. The eco-firm is also strongly involved in the professional integration of people with various social difficulties (long-term unemployed people, former prisoners, workers with disabilities). This case is analyzed through the lens of the concept of the “CSR champion” (Jenkins 2006).