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Visual ethnography for studying organizations

Par : Type de matériel : TexteTexteLangue : français Détails de publication : 2013. Sujet(s) : Ressources en ligne : Abrégé : This article points out the key issues of photography as a tool for the visual ethnography of organizations. The photograph as an object of curiosity, discussion, and intersubjective confrontation can indeed be useful for researchers who study organizations that have become more and more concerned about their public image. In this context, the photograph becomes a pretext to exchange views and to access some of the background of the workplace being studied. Starting with a historical presentation of visual sociology, a subdiscipline that promotes the use of visual data in fieldwork, the article provides a methodological overview of the use of photography as a tool for catalyzing the relationship with respondents, and as a means of encouraging their speech during ethnographic interviews.
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This article points out the key issues of photography as a tool for the visual ethnography of organizations. The photograph as an object of curiosity, discussion, and intersubjective confrontation can indeed be useful for researchers who study organizations that have become more and more concerned about their public image. In this context, the photograph becomes a pretext to exchange views and to access some of the background of the workplace being studied. Starting with a historical presentation of visual sociology, a subdiscipline that promotes the use of visual data in fieldwork, the article provides a methodological overview of the use of photography as a tool for catalyzing the relationship with respondents, and as a means of encouraging their speech during ethnographic interviews.

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