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The way Tintin becomes part of the Swiss illustrated press is at least eventful. Beside the usual re-nationalization of the Belgian hero, the catholic weekly magazine from Geneva, L’Écho Illustré, realizes important changes in the comics layout, mostly through the Thirties. By analyzing these readjustments, we would like to explore the link between a confessional magazine and entertaining images, considering that this kind of press would like these images to achieve an additional educative and moral goal. Moreover, the Swiss press’s context studied here is still relatively unresponsive to publish comics. The aim of this paper is finally to observe how a new media is integrated into an already well-established framework such as the illustrated press in Switzerland during the inter-war years.