Globo: Places and resources of a cultural industry in Brazil

Par :

Cohen, Évelyne [author]

Contributeur(s) :

Goetschel, Pascale [author]

Type de matériel : Texte

TexteLangue : français Détails de publication : 2018. Sujet(s) :

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Abrégé : This article is about Brazil’s main media company, Globo. Visiting its headquarters in November 2017 gave us the opportunity to reflect on the history and the media operation of this powerful private company, now a master at creating telenovelas. We were able to learn about the mysteries of the Globo Studios, from design workshops to fictional cities, and also how the company aims to highlight its heritage and show the importance of remembrance.

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This article is about Brazil’s main media company, Globo. Visiting its headquarters in November 2017 gave us the opportunity to reflect on the history and the media operation of this powerful private company, now a master at creating telenovelas. We were able to learn about the mysteries of the Globo Studios, from design workshops to fictional cities, and also how the company aims to highlight its heritage and show the importance of remembrance.