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Social networks and digital platforms are populated by a constellation of profiles: while some match their identity with the one declared civilly by their author, others choose an assumed identity. This article takes this observation as a starting point to study the techno-semiotic mechanisms of an emerging literary genre: the “fictional profile”, a narrative carried by a digital identity portrayed as literary by its author and/or felt as such by its readers. To do this, we analyzed a corpus of fictional profiles (Rachel Charlus, Aimée Rolland, Gabriela Manzoni, Anna-Maria Wegekreuz and Ivan Arcelov) through the prism of our “interpretative filters”, a notion at the heart of the “social semiotics” approach that we are applying here to our situated reading of these profile works.