The role of the mayor-entrepreneur and the place of “tolon-tanana” culture in the deployment of collective performance: The case of the Malagasy municipality of Imerintsiatosika

Rasolonjatovo, Hasina

The role of the mayor-entrepreneur and the place of “tolon-tanana” culture in the deployment of collective performance: The case of the Malagasy municipality of Imerintsiatosika - 2023.


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This research examines the case of a rural Malagasy municipality, the municipality of Imerintsiatosika, which has implemented a collective approach to complete a set of public investment projects. The conceptual framework of the study is based on the concept of collective and individual performance, the theory of effectuation, and the mobilization of resources by classical and political entrepreneurs. The results show that the determinants of this collective performance are linked to the individual performance and the individual characteristics (in particular the value system) of the mayor-entrepreneur, and to the attachment of the population to the Malagasy culture of Fihavanana embodied by tolon-tanana. By demonstrating financial intelligence, social adaptability, persuasiveness and storytelling skills, expressiveness, emotional intelligence, and impression management, the mayor-entrepreneur succeeded in realizing his strategy of mobilizing local resources.

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