Latin America Reimagined in Brazil? The Narrative Shift from Telenovelas to Netflix Series
Dos Santos, Cidicley Miranda
Latin America Reimagined in Brazil? The Narrative Shift from Telenovelas to Netflix Series - 2025.
90
The article analyzes a potential shift in the Latin American imaginary in Brazil, traditionally shaped by telenovelas. Historically, Brazil, because of its language and cultural boundaries, has often been excluded from the definition of “Latin nation”. With the emergence of streaming platforms like Netflix, a new sense of Latin American belonging seems to be emerging. Series such as Narcos, although produced in the USA, are generating a growing interest in Latino identity. This narrative shift could reinforce the presence of a re-imagined Latin America among Brazilian audiences.
Latin America Reimagined in Brazil? The Narrative Shift from Telenovelas to Netflix Series - 2025.
90
The article analyzes a potential shift in the Latin American imaginary in Brazil, traditionally shaped by telenovelas. Historically, Brazil, because of its language and cultural boundaries, has often been excluded from the definition of “Latin nation”. With the emergence of streaming platforms like Netflix, a new sense of Latin American belonging seems to be emerging. Series such as Narcos, although produced in the USA, are generating a growing interest in Latino identity. This narrative shift could reinforce the presence of a re-imagined Latin America among Brazilian audiences.
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