The effect of logistical services and promotional activities on retailer satisfaction and commitment
Nagati, Haithem
The effect of logistical services and promotional activities on retailer satisfaction and commitment - 2018.
66
Logistical services and promotional activities are two key instruments manufacturers can use to increase retailer satisfaction and commitment. Relationships between logistical services and promotional activities and retailer satisfaction and commitment are explored using data from a survey of tobacco product retailers. Results support the positive association between logistics and promotional activities and retailer satisfaction, which also mediates the relationship with retailer commitment. Survey data also suggest the presence of an interaction between logistics and promotional activities. A number of best practices are suggested for manufacturers wishing to increase their retailers’ commitment.
The effect of logistical services and promotional activities on retailer satisfaction and commitment - 2018.
66
Logistical services and promotional activities are two key instruments manufacturers can use to increase retailer satisfaction and commitment. Relationships between logistical services and promotional activities and retailer satisfaction and commitment are explored using data from a survey of tobacco product retailers. Results support the positive association between logistics and promotional activities and retailer satisfaction, which also mediates the relationship with retailer commitment. Survey data also suggest the presence of an interaction between logistics and promotional activities. A number of best practices are suggested for manufacturers wishing to increase their retailers’ commitment.
Réseaux sociaux