Internet users and food waste: Between concern and skepticism
Le Borgne, Guillaume
Internet users and food waste: Between concern and skepticism - 2016.
5
Food waste is increasingly being debated, particularly on the social web. Detailed analysis of 252 comments by web users reveals real concern about this topic but also a shifting of blame to other actors, as well as a certain skepticism about institutional or private campaigns targeting consumers, which may even lead to rejection of the message. Based on this research, we formulate recommendations for public bodies and companies to improve the reception of initiatives aimed at increasing awareness of food waste and reducing it.
Internet users and food waste: Between concern and skepticism - 2016.
5
Food waste is increasingly being debated, particularly on the social web. Detailed analysis of 252 comments by web users reveals real concern about this topic but also a shifting of blame to other actors, as well as a certain skepticism about institutional or private campaigns targeting consumers, which may even lead to rejection of the message. Based on this research, we formulate recommendations for public bodies and companies to improve the reception of initiatives aimed at increasing awareness of food waste and reducing it.
Réseaux sociaux