Digitized advertising posters and digital social networks: Strategic and semiotic issues for libraries
Chevry Pébayle, Emmanuelle
Digitized advertising posters and digital social networks: Strategic and semiotic issues for libraries - 2019.
5
Analysis of library social networks allows us to raise questions about the future of digitized advertising posters. Digitization contributes to the renewal of these artifacts by providing them with a new framework, associated with specific values. Through digitization, posters are subject to temporal and semiotic modifications that we can explore by analyzing the documentarization process. This article proposes socio-semiotic analysis of posters and associated texts published on Facebook and Pinterest, and of semi-structured interviews of library community managers.
Digitized advertising posters and digital social networks: Strategic and semiotic issues for libraries - 2019.
5
Analysis of library social networks allows us to raise questions about the future of digitized advertising posters. Digitization contributes to the renewal of these artifacts by providing them with a new framework, associated with specific values. Through digitization, posters are subject to temporal and semiotic modifications that we can explore by analyzing the documentarization process. This article proposes socio-semiotic analysis of posters and associated texts published on Facebook and Pinterest, and of semi-structured interviews of library community managers.
Réseaux sociaux