The challenges of sustainable distribution channels in rural areas: The importance of the leader
Noireaux, Virginie
The challenges of sustainable distribution channels in rural areas: The importance of the leader - 2019.
63
The objective of our work is to explain the existing obstacles to the implementation of efficient and sustainable solutions in food distribution channels for remote rural areas, focusing on the role played by the leaders of these channels. The analysis of CapLog, a working group of distribution actors in the Massif Central, has enabled us to analyze in a qualitative and exploratory way the attributes of the leader. Although the members share the vision of the channel and have acquired marketing expertise, a lack of logistical expertise and the absence of a legitimate leader remain obstacles to the sustainability of the solutions proposed. We conclude on the skills that actors should acquire in order to position themselves as true leaders of competitive distribution channels.
The challenges of sustainable distribution channels in rural areas: The importance of the leader - 2019.
63
The objective of our work is to explain the existing obstacles to the implementation of efficient and sustainable solutions in food distribution channels for remote rural areas, focusing on the role played by the leaders of these channels. The analysis of CapLog, a working group of distribution actors in the Massif Central, has enabled us to analyze in a qualitative and exploratory way the attributes of the leader. Although the members share the vision of the channel and have acquired marketing expertise, a lack of logistical expertise and the absence of a legitimate leader remain obstacles to the sustainability of the solutions proposed. We conclude on the skills that actors should acquire in order to position themselves as true leaders of competitive distribution channels.
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