For a better understanding of the variety of internationalization trajectories of craft firms
Thévenard-Puthod, Catherine
For a better understanding of the variety of internationalization trajectories of craft firms - 2021.
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As craft firms have specificities that often colour their strategic behaviour, the objective of this article is to improve knowledge on the trajectories they follow to initiate their international development and the internal and external factors that influence these trajectories. The study of seven craft firms allows us to identify different internationalization trajectories and highlights the essential role of internal factors (rarity of know-how and innovation capacity of the craft firm as well as the entrepreneurial orientation of its manager) in the most rapid and early international expansions.
For a better understanding of the variety of internationalization trajectories of craft firms - 2021.
30
As craft firms have specificities that often colour their strategic behaviour, the objective of this article is to improve knowledge on the trajectories they follow to initiate their international development and the internal and external factors that influence these trajectories. The study of seven craft firms allows us to identify different internationalization trajectories and highlights the essential role of internal factors (rarity of know-how and innovation capacity of the craft firm as well as the entrepreneurial orientation of its manager) in the most rapid and early international expansions.
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