Credible and objective, or intimate and moving: An analysis of discursive strategies used by YouTube videos about the environment
Lartigue, Cecilia
Credible and objective, or intimate and moving: An analysis of discursive strategies used by YouTube videos about the environment - 2021.
25
YouTube has become one of the most popular internet platforms, particularly for young people. Taking into account the intense competition for visibility among YouTubers, they apply different strategies to attract their audience. Our study proposes a typology of the discursive strategies found in 44 YouTube videos (22 French videos and 22 Mexican videos) that address environmental problems, given that environmental protection has become one of the most important matters for humankind. This typology could facilitate the analysis and study of environmental discourse addressed to young people, a matter of interest for purely academic purposes or in order to increase societal awareness of environmental issues.
Credible and objective, or intimate and moving: An analysis of discursive strategies used by YouTube videos about the environment - 2021.
25
YouTube has become one of the most popular internet platforms, particularly for young people. Taking into account the intense competition for visibility among YouTubers, they apply different strategies to attract their audience. Our study proposes a typology of the discursive strategies found in 44 YouTube videos (22 French videos and 22 Mexican videos) that address environmental problems, given that environmental protection has become one of the most important matters for humankind. This typology could facilitate the analysis and study of environmental discourse addressed to young people, a matter of interest for purely academic purposes or in order to increase societal awareness of environmental issues.
Réseaux sociaux