The implementation of a sustainable strategy - The case study of Biolait, SME involved in the sustainable development of the French organic milk supply-chain -
Bocquet, Anne-Marie
The implementation of a sustainable strategy - The case study of Biolait, SME involved in the sustainable development of the French organic milk supply-chain - - 2015.
27
Sustainable strategies (the most advanced stage of integration of sustainable development in the firm) imply a global, long term and proactive approach of environmental and social impacts. Most of the time, this approach is applied to multinational corporations’ context; but, more and more SMEs focus on sustainable development, in a national, regional or local level. Biolait, a group of organic milk producers in the Western France, is a representative case of a SME implementing a sustainable strategy, based on the development of the French organic milk supply-chain. The analysis of this case shows that responsibility issues play an important role (along with competitive issues), to explain the economic, environmental and social ambitions of the company.
The implementation of a sustainable strategy - The case study of Biolait, SME involved in the sustainable development of the French organic milk supply-chain - - 2015.
27
Sustainable strategies (the most advanced stage of integration of sustainable development in the firm) imply a global, long term and proactive approach of environmental and social impacts. Most of the time, this approach is applied to multinational corporations’ context; but, more and more SMEs focus on sustainable development, in a national, regional or local level. Biolait, a group of organic milk producers in the Western France, is a representative case of a SME implementing a sustainable strategy, based on the development of the French organic milk supply-chain. The analysis of this case shows that responsibility issues play an important role (along with competitive issues), to explain the economic, environmental and social ambitions of the company.
Réseaux sociaux