A mobilization against health? How alcohol producers dealt with the concept of addiction

Fortané, Nicolas

A mobilization against health? How alcohol producers dealt with the concept of addiction - 2016.


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In the late 1990s, an unexpected actor encouraged the sanitization process of drug policies: alcohol producers. Indeed, they were able to mobilize the concept of addiction, on which a government project was based at that time, to support a policy that targets consumer behavior rather than alcoholic beverages. Thus, they were able to negotiate a public policy that they first contested and to delimit its scope of implementation. We show that alcohol producers, choosing repertoires of action that appeared to be compatible with both the cognitive (biomedical sciences) and institutional (health administration) territories of their opponents, became the main stakeholders in the construction of this public health policy. Finally, while we can conclude that they rallied against health, or against addiction, this does not mean so much that they were strongly opposed to it, but rather that they were able to draw on it in order to better assert their own views and interests.

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