Un nouveau marketing du sous-traitant. Réflexions à partir d'un cas
Chassagne, Philippe
Un nouveau marketing du sous-traitant. Réflexions à partir d'un cas - 2007.
2
For a long time business marketing ignored subcontractors. It seemed that their bargaining power could not be based on marketing mix. Now networking approaches permit to create new dynamics in favour of subcontractors. Becoming pro-active, their competitiveness is now based on new skills : putting together competences from which marketing emerges as the main element.
Un nouveau marketing du sous-traitant. Réflexions à partir d'un cas - 2007.
2
For a long time business marketing ignored subcontractors. It seemed that their bargaining power could not be based on marketing mix. Now networking approaches permit to create new dynamics in favour of subcontractors. Becoming pro-active, their competitiveness is now based on new skills : putting together competences from which marketing emerges as the main element.
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