Parading the royal brand: Terracing as political/professional tool and social spectacle in the reign of George III and the Court Journals of Frances Burney
Howard, Susan
Parading the royal brand: Terracing as political/professional tool and social spectacle in the reign of George III and the Court Journals of Frances Burney - 2017.
44
On summer evenings, King George III, Queen Charlotte, their children and their guests took a walk on the terraces of Winsor Castle. Persons of distinction were presented to the king at “Terrace Time” and the royal family often interacted with those subjects who’d come to see them. Through this regularly presented spectacle and the interactions with the public George established the royal brand: domestic and accessible, as well as regally impressive. This practice, for which novelist Frances Burney coined the term Terracing, allowed Georges III to nurture and develop the royal brand in a way that felt natural to him, while promoting efficaciously the development of nationalism. While he produced a spectacle for public consumption, he also often spoke with members of the audience, making the experience a harmoniously interactive one resonant with theatrical, political, and social power.
Parading the royal brand: Terracing as political/professional tool and social spectacle in the reign of George III and the Court Journals of Frances Burney - 2017.
44
On summer evenings, King George III, Queen Charlotte, their children and their guests took a walk on the terraces of Winsor Castle. Persons of distinction were presented to the king at “Terrace Time” and the royal family often interacted with those subjects who’d come to see them. Through this regularly presented spectacle and the interactions with the public George established the royal brand: domestic and accessible, as well as regally impressive. This practice, for which novelist Frances Burney coined the term Terracing, allowed Georges III to nurture and develop the royal brand in a way that felt natural to him, while promoting efficaciously the development of nationalism. While he produced a spectacle for public consumption, he also often spoke with members of the audience, making the experience a harmoniously interactive one resonant with theatrical, political, and social power.
Réseaux sociaux