Online video as a tool for political communication in Europe
Dias da Silva, Patrícia
Online video as a tool for political communication in Europe - 2015.
19
This article seeks to contribute to the understanding of online political communication practices, namely those based on videos uploaded to websites such as YouTube. It focuses on the specific case of EU Tube, the European Commission channel launched in 2007. On the whole, the problems faced by the European Commission in dealing with online video content are very similar to those of national European political actors. They have not been particularly creative in the content they upload, and features such as comments are not used to their full potential. Many heads of state and prime ministers—and, in 2010, the European Commission—have disabled the comments feature. This is a sign that despite the claim to promote dialogue advertised in policy documents, there is a strong drive to control discursive interactions.
Online video as a tool for political communication in Europe - 2015.
19
This article seeks to contribute to the understanding of online political communication practices, namely those based on videos uploaded to websites such as YouTube. It focuses on the specific case of EU Tube, the European Commission channel launched in 2007. On the whole, the problems faced by the European Commission in dealing with online video content are very similar to those of national European political actors. They have not been particularly creative in the content they upload, and features such as comments are not used to their full potential. Many heads of state and prime ministers—and, in 2010, the European Commission—have disabled the comments feature. This is a sign that despite the claim to promote dialogue advertised in policy documents, there is a strong drive to control discursive interactions.
Réseaux sociaux