What’s the value of a piece of clothing I don’t own? The components of value in sharing and rental practices
Damay, Coralie
What’s the value of a piece of clothing I don’t own? The components of value in sharing and rental practices - 2020.
31
New types of sharing and rental practices have developed in the past few years, allowing access to products without ownership. This leads to a major shift in the relationship with objects and the perception of their value. The purpose of this study is to apply the concept of perceived value in the context of clothes sharing and rental practices, in order to capture the different dimensions of value (benefits and sacrifices) and understand how its perception differs among these non-possession practices. A qualitative approach, based on individual interviews conducted with twenty-seven women and five interviews with experts, allowed us to explore the perceived value of sharing practices in the realm of fashion. Results reveal five types of benefit and four types of sacrifice with their distinct facets, enriching the framework of perceived consumption value and leading to managerial recommendations for access and sharing models in fashion and other product types.
What’s the value of a piece of clothing I don’t own? The components of value in sharing and rental practices - 2020.
31
New types of sharing and rental practices have developed in the past few years, allowing access to products without ownership. This leads to a major shift in the relationship with objects and the perception of their value. The purpose of this study is to apply the concept of perceived value in the context of clothes sharing and rental practices, in order to capture the different dimensions of value (benefits and sacrifices) and understand how its perception differs among these non-possession practices. A qualitative approach, based on individual interviews conducted with twenty-seven women and five interviews with experts, allowed us to explore the perceived value of sharing practices in the realm of fashion. Results reveal five types of benefit and four types of sacrifice with their distinct facets, enriching the framework of perceived consumption value and leading to managerial recommendations for access and sharing models in fashion and other product types.
Réseaux sociaux