Role of entrepreneurship education in MBA programs: a lexicometric analysis of communication materials
Lecorche, Vincent
Role of entrepreneurship education in MBA programs: a lexicometric analysis of communication materials - 2021.
50
Business schools are giving increasing importance to entrepreneurship in their course programs. The objective of this article is to appraise the nature of these training models through a lexicometric analysis of communication materials, including the presentation brochures and programs of the most internationally renowned Masters of Business Administration (MBAs). We show that entrepreneurship education is not central in MBA communication. An analysis by rank, however, shows that the concept of entrepreneurship is more embedded in top-ranking MBAs.
Role of entrepreneurship education in MBA programs: a lexicometric analysis of communication materials - 2021.
50
Business schools are giving increasing importance to entrepreneurship in their course programs. The objective of this article is to appraise the nature of these training models through a lexicometric analysis of communication materials, including the presentation brochures and programs of the most internationally renowned Masters of Business Administration (MBAs). We show that entrepreneurship education is not central in MBA communication. An analysis by rank, however, shows that the concept of entrepreneurship is more embedded in top-ranking MBAs.
Réseaux sociaux