“E-Estonia”: Digital “nation-branding” as an international influence strategy

Ronzaud, Léa

“E-Estonia”: Digital “nation-branding” as an international influence strategy - 2020.


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Estonia became a key actor in digital governance at the beginning of the 2000’s after it launched its governmental services online to become a digitalized country. After suffering cyberattacks that targeted the Estonian state in 2007, the country worked on building its reputation as one of the most capable nations in the areas of cyber security and cyber defense. Estonia used these attacks and the mediatic turmoil that followed to secure its position as an innovative country by including cyber defense, cybersecurity and digital governance in its nation branding strategies. Betting on disruptive technologies, innovative processes and using the hybrid threat Russia represents, Estonia succeed at becoming one of the most known cyber nations. However, the country soon got caught in an innovative race, forced to be one step ahead the international community in order to safeguard its leading position despite workforce restrictions and the infancy of potential new technologies to bet on.

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