The hypothetical contribution of advertising to the value economy
Utard, Jean-Michel
The hypothetical contribution of advertising to the value economy - 2006.
63
The belief that advertising is economically effective is widely shared by all the actors involved – advertisers, advertising agencies, consumers, lawmakers – even though there is no scientific or empirical evidence to prove it. Thus, the belief in the effectiveness of advertising seems to be a necessary illusion that has assumed the status of a myth thanks to the multiplicity of discourses that support it.
The hypothetical contribution of advertising to the value economy - 2006.
63
The belief that advertising is economically effective is widely shared by all the actors involved – advertisers, advertising agencies, consumers, lawmakers – even though there is no scientific or empirical evidence to prove it. Thus, the belief in the effectiveness of advertising seems to be a necessary illusion that has assumed the status of a myth thanks to the multiplicity of discourses that support it.
Réseaux sociaux