Organising large trade fairs, even in times of confinement
Chatry, Philippe
Organising large trade fairs, even in times of confinement - 2021.
100
Trade fairs are an ancient and indispensable tool for business development. At a time when public meetings are banned, can digital technology play the same role in them as it does in teleworking, i.e. retain the essentials (meeting each other) while bringing in some new features? The issue is essential for a professional sector composed essentially of small businesses. It is to meet this challenge that the french trade show Millésime Bio2021, the World Organic Wine Fair, has called upon the Mediactive group, which discreetly handles the digital part of the organisation of major public events such as the Salon des Entrepreneurs, Viva Technology or the Davos Forum in physical or digital format. In the opinion of the many participants and exhibitors at Millésime Bio 2021, there was nothing missing, except perhaps the tasting. A digital tour de force that opens up new perspectives...
Organising large trade fairs, even in times of confinement - 2021.
100
Trade fairs are an ancient and indispensable tool for business development. At a time when public meetings are banned, can digital technology play the same role in them as it does in teleworking, i.e. retain the essentials (meeting each other) while bringing in some new features? The issue is essential for a professional sector composed essentially of small businesses. It is to meet this challenge that the french trade show Millésime Bio2021, the World Organic Wine Fair, has called upon the Mediactive group, which discreetly handles the digital part of the organisation of major public events such as the Salon des Entrepreneurs, Viva Technology or the Davos Forum in physical or digital format. In the opinion of the many participants and exhibitors at Millésime Bio 2021, there was nothing missing, except perhaps the tasting. A digital tour de force that opens up new perspectives...
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