South-South Fairtrade and the Emergence of Local Labels
Ballet, Jérôme
South-South Fairtrade and the Emergence of Local Labels - 2013.
39
Fairtrade is developing in parallel with movements of local certification in the South. This article analyzes this double movement and underlines the existence of three concomitant reasons: a reaction to the hegemony exerted by FLO on Fairtrade standards, the need to create new outlets in the face of weak sales to the North, and the takeover of Fairtrade by national policies in the South. We illustrate these reasons with examples.
South-South Fairtrade and the Emergence of Local Labels - 2013.
39
Fairtrade is developing in parallel with movements of local certification in the South. This article analyzes this double movement and underlines the existence of three concomitant reasons: a reaction to the hegemony exerted by FLO on Fairtrade standards, the need to create new outlets in the face of weak sales to the North, and the takeover of Fairtrade by national policies in the South. We illustrate these reasons with examples.
Réseaux sociaux