Entrepreneurship coaching using the biographical narrative approach: Proposal of a method

Ciobanu-Gout, Varvara

Entrepreneurship coaching using the biographical narrative approach: Proposal of a method - 2022.


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This contribution is an exploratory approach to entrepreneurship coaching through the biographical narrative. This original method, combining reasoned autobiography with narrative conversations, aims to enlighten leaders of entrepreneurial projects on the place they wish to give to their projects in their lives, in accordance with their values and concerns. It thus responds to the specific needs of new forms of entrepreneurship, born of the rise of existential values that is characteristic of postmodernity. Through the questions it raises, this contribution opens up a line of research on the possibilities of multi-coaching with the integration of narrative techniques. This coaching, described as existential, values the subject’s whole life, thus opening up a line of thought on entrepreneurship education in the logic of lifelong learning.

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