Contribution of the International Marketing Plan in the performance of organizations. Multi-case study
García Hernández, Blanca Josefina
Contribution of the International Marketing Plan in the performance of organizations. Multi-case study - 2017.
19
The present proposal includes the case of nine companies located in the state of Hidalgo, and are engaged in various economic activities, for which, postgraduate students designed an International Marketing Plan, through the use of a homogeneous methodology, according to the characteristics of each enterprise, in order to participate dynamically in the solution of specific problems of Small and Medium - sized Enterprises in Mexico, resulting in an effective business - university linkage that allows a meaningful teaching - learning process.
Contribution of the International Marketing Plan in the performance of organizations. Multi-case study - 2017.
19
The present proposal includes the case of nine companies located in the state of Hidalgo, and are engaged in various economic activities, for which, postgraduate students designed an International Marketing Plan, through the use of a homogeneous methodology, according to the characteristics of each enterprise, in order to participate dynamically in the solution of specific problems of Small and Medium - sized Enterprises in Mexico, resulting in an effective business - university linkage that allows a meaningful teaching - learning process.
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