Drive shopping development opportunities in Cameroon
Mbiadjo Fandio, Faustine Mimosette
Drive shopping development opportunities in Cameroon - 2023.
34
This research aims to identify the factors that encourage the adoption and/or resistance to the use of the new drive shopping channel. The originality of this research is due to the new context of the drive shopping. The qualitative analysis presents the adoption of the drive shopping as a process based on the understanding of digital and Internet tools, individual adaptation and the perceived value of this channel. The resistance factors relate to perceived risks and tradition. Finally, our analysis leads to the proposal of an action plan for any manager wishing to implement drive shopping in Cameroon successfully.
Drive shopping development opportunities in Cameroon - 2023.
34
This research aims to identify the factors that encourage the adoption and/or resistance to the use of the new drive shopping channel. The originality of this research is due to the new context of the drive shopping. The qualitative analysis presents the adoption of the drive shopping as a process based on the understanding of digital and Internet tools, individual adaptation and the perceived value of this channel. The resistance factors relate to perceived risks and tradition. Finally, our analysis leads to the proposal of an action plan for any manager wishing to implement drive shopping in Cameroon successfully.
Réseaux sociaux