Banning Advertising as a Prevention Tool: Sociological Approach to a Symbolic and Feasible Measure

Boubal, Camille

Banning Advertising as a Prevention Tool: Sociological Approach to a Symbolic and Feasible Measure - 2015.


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Historically, the ban on advertising in France emerged as an effective public policy instrument to reduce smoking and alcohol consumption and, more recently, the consumption of products deemed to contain too much fat, sugar or salt. The socio-historical analysis of various forms of regulation highlights another body of political, cognitive and strategic reasoning, explaining the renewed interest in what is essentially a symbolic measure.

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