Shaping mass behavior through cinema (1935)
Blumer, Herbert
Shaping mass behavior through cinema (1935) - 2024.
10
Mass behavior is an aggregate of collective choices, choices that can be shaped, for instance, by the cinema, which molds viewers' imaginations through extra-local culture and vicarious access to other social worlds. Does cinema-going prepare people for a new order of life via the development of new tastes?
Shaping mass behavior through cinema (1935) - 2024.
10
Mass behavior is an aggregate of collective choices, choices that can be shaped, for instance, by the cinema, which molds viewers' imaginations through extra-local culture and vicarious access to other social worlds. Does cinema-going prepare people for a new order of life via the development of new tastes?
Réseaux sociaux