The Role of Reputation in Product Choice
Karpik, Lucien
The Role of Reputation in Product Choice - 2013.
88
This article explores the role of reputation in the choice of goods. Far from being all comparable on a unique scale, goods, especially luxury goods, belong to two distinct universes : standard goods and singular goods. This hypothesis implies that all we say and think about goods is divided into two theoretical classes. I will show this point by analyzing the reputation of products, of markets judgment devices and the relation between trust and reputation.
The Role of Reputation in Product Choice - 2013.
88
This article explores the role of reputation in the choice of goods. Far from being all comparable on a unique scale, goods, especially luxury goods, belong to two distinct universes : standard goods and singular goods. This hypothesis implies that all we say and think about goods is divided into two theoretical classes. I will show this point by analyzing the reputation of products, of markets judgment devices and the relation between trust and reputation.
Réseaux sociaux