Mesures et évaluation de la communication interne : quelles pratiques et quels enjeux ? (notice n° 1003653)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125134726.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lépine, Valérie |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Mesures et évaluation de la communication interne : quelles pratiques et quels enjeux ? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2015.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 4 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Désormais bien installée dans les organisations la communication interne ( ci) fait l’objet d’évaluations multiples : les mesures d’efficacité ainsi que les outils de reporting tendent à se généraliser. En référence au cadre théorique proposé par Thévenot (2006) et à sa conceptualisation des « régimes d’engagement », cette contribution montre que les pratiques de mesure et d’évaluation s’inscrivent dans des stratégies de légitimation des professionnels de la ci en réponse à des normes conventionnelles. Elle développe l’hypothèse que l’évaluation de la ci ainsi que celle des praticiens relèvent, de façon distincte, de processus de reconnaissance et contribuent à la formation de l’identité professionnelle des communicants internes. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Now well established in the organizations, internal communication function (IC) is subject to multiple assessments: the efficiency and reporting tools tend to generalize measures. With reference to the theoretical framework proposed by Thévenot (2006) and his conceptualization of “regimes of engagement”, this paper shows that the practices of measurement and evaluation are part of the legitimation strategies of IC professionals in response to conventional norms. It develops the hypothesis that the evaluation of IC practitioners as well as activities reporting, contribute differently and separately to the recognition process and to the formation of IC’s professional identity. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | mesure |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | évaluation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | identité professionnelle |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | reconnaissance |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | measurement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | assessment |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | recognition |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | professional identity |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Sociologies pratiques | 30 | 1 | 2015-03-19 | p. 53-61 | 1295-9278 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-sociologies-pratiques-2015-1-page-53?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-sociologies-pratiques-2015-1-page-53?lang=fr&redirect-ssocas=7080</a> |
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