Are AR shopping services valued the same way throughout Europe? A four-country Q-investigation (notice n° 1010352)
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| fixed length control field | 02839cam a2200313 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125140535.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gautier, Stéphanie |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Are AR shopping services valued the same way throughout Europe? A four-country Q-investigation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2016.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 8 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | La réalité augmentée permet aux consommateurs d’interagir avec un produit dans le contexte de leur choix et d’une manière personnalisée avant l’achat, créant de nouvelles affordances. Il est nécessaire d’évaluer le potentiel de cette technologie et de ses caractéristiques pour pouvoir l’intégrer de manière stratégique dans les activités de commerce en ligne et commerce mobile. Etant donné que le développement des technologies s’effectue à une échelle globale, une approche investiguant différents pays doit être privilégiée. Cet article apporte un éclairage sur la perception de la réalité augmentée dans 4 pays européens et offre un guide pour mener des études comparatives avec la méthode Q. Les résultats suggèrent que des phénomènes de divergence et de convergence sont à l’œuvre, appelant à une approche différenciée pour les différents utilisateurs européens dans le cadre du développement et de la promotion d’applications de réalité augmentée. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Augmented reality creates new affordances for shopping-related interactions because it allows consumers to experience a product within the context of their choice and in a customized way before making a purchasing decision. There is a need to evaluate the potential of this technology and its features in order to integrate it strategically into e- and m-commerce activities. Given that technologies are now developing on a global scale, research should take a multiple country approach. The present study provides qualitative cross-country insights into four European nations and provides guidelines on how to conduct Q-investigations within comparative settings. The results suggest that both divergence and convergence phenomena occur calling for a differentiated approach to target users and to the development of applications. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | étude comparative |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | réalité augmentée |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | méthode Q |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Europe |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | services de consommation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Q-method |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Europe |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cross-country study |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | shopping services |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | augmented reality |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gauzente, Claire |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aikala, Maiju |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Systèmes d'information & management | Volume 21 | 1 | 2016-07-29 | p. 69-102 | 1260-4984 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-systemes-d-information-et-management-2016-1-page-69?lang=en&redirect-ssocas=7080">https://shs.cairn.info/revue-systemes-d-information-et-management-2016-1-page-69?lang=en&redirect-ssocas=7080</a> |
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