Multiplication des canaux et valeur perçue de l’offre digitale dans la presse écrite : un effet de complémentarité ? (notice n° 1010366)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02426cam a2200325 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125140537.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rivière, Arnaud |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Multiplication des canaux et valeur perçue de l’offre digitale dans la presse écrite : un effet de complémentarité ? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2017.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 22 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Comme de nombreux secteurs, la presse écrite est touchée par l’apparition de canaux numériques. Cela a favorisé l’émergence de nouvelles manières d’accéder à l’information et a contribué au développement de nouveaux contenus. Les dernières réflexions académiques et managériales conduisent à supposer l’existence d’un effet de complémentarité entre les contenus comme entre les canaux. Cette recherche se propose de vérifier cette hypothèse à partir d’une enquête menée auprès de 1 028 lecteurs du journal Le Monde. Les résultats mettent seulement à jour un effet de complémentarité entre les canaux, et uniquement sous certaines conditions. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Channel proliferation and perceived value of the digital offer in the newspaper industry: a complementary effect?As many sectors, the newspaper industry has been impacted by digital channels. This has fostered the emergence of new ways of accessing information and contributed to the development of new types of contents. The latest academic and managerial reflections lead to assume the existence of a complementarity effect between contents as well as between channels. This research aims to verify this hypothesis with a survey conducted among 1028 readers of the French newspaper Le Monde. The results validate only, and under conditions, a complementary effect between channels. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | canaux numériques |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | valeur perçue |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | multicanal |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | presse écrite |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | offre multiforme |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | newspaper |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | perceived value |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | multichannel |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | digital channels |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | multiform product |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mencarelli, Rémi |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belvaux, Bertrand |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pallud, Jessie |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Systèmes d'information & management | Volume 21 | 4 | 2017-02-20 | p. 43-69 | 1260-4984 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-systemes-d-information-et-management-2016-4-page-43?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-systemes-d-information-et-management-2016-4-page-43?lang=fr&redirect-ssocas=7080</a> |
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