« Cours, Forrest, cours ! »… Quand le cinéma encense la marque Nike (notice n° 1010499)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02697cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125140556.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gerville-Réache, Hugo |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | « Cours, Forrest, cours ! »… Quand le cinéma encense la marque Nike |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2023.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 42 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Au cœur d’une industrie moderne où la culture populaire s’entremêle avec la culture matérielle, cette étude vise à décrypter, d’un point de vue sémiologique, la présence du langage marketing de Nike à l’intérieur du film Forrest Gump (1994) de Robert Zemeckis. Ce film a été réalisé dans un contexte où les propriétaires de la marque, qui sont remerciés pour leur assistance par les producteurs du film, tentaient de parfaire son image en déposant le nouveau slogan « Just Do It ». Il est donc intéressant d’appréhender la façon dont le réalisateur du film, dans la mise en scène de son personnage principal, Forrest Gump, suggère un lien de causalité entre la pratique du « running » et la chaussure de sport. Du fait de sa forte proéminence audiovisuelle dans l’ensemble du récit, l’histoire de la marque à la virgule se fond dans l’histoire racontée, laquelle contribue à perpétuer in fine sa propre mythologie. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | At the heart of a modern industry where popular culture intertwines with material culture, this paper aims to study, from a semiological point of view, the presence of Nike’s marketing language within the film Forrest Gump (1994) by Robert Zemeckis. This film was made in a context where the owners of the brand, who are thanked for their assistance by the producers of the film, tried to perfect its image by depositing the new slogan “Just Do It”. It is therefore interesting to understand how the director of the film, in the depiction of the main character, Forrest Gump, suggests a causal link between the practice of “running” and the sport shoe. Because of its strong audiovisual prominence throughout the story, the history of the comma’s brand melts into the story told, and ultimately contributes to perpetuating its own mythology. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | placement de marque |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | running |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sport |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | fiction |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | brand placement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | running |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sport |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | fiction |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bauer, Thomas |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Movement & Sport Sciences - Science & Motricité | 118 | 4 | 2023-02-15 | p. 5-13 | 2118-5735 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-movement-and-sport-sciences-2022-4-page-5?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-movement-and-sport-sciences-2022-4-page-5?lang=fr&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux