L'utilisation des canaux à distance (notice n° 1021084)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02617cam a2200265 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125165342.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Munos, Annie |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | L'utilisation des canaux à distance |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2006.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 61 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Sur la base d’une étude qualitative menée auprès de dirigeants et de collaborateurs de deux organismes bancaires français, cette recherche recense les scénarios et les difficultés que ces derniers envisagent pour accélérer l’utilisation des canaux à distance (électroniques et téléphoniques). Nos résultats montrent qu’en raison de contraintes à la fois financières, environnementales, marketing mais surtout comportementales, les leviers d’action des dirigeants sont faibles pour encourager et éduquer les consommateurs à utiliser plus massivement les canaux à distance. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Distance Service Channel : a Managerial Point of View Based on a qualitative study in two French banks, this research points out the scenarios, strengths and opportunities which are allowed to the top management of these banks to accelerate the use of the distant network. The results show that despite of financial, environmental and marketing constraints, firms have few possibilities to better orientate their clients in the use of the distant network because of the main break : the consumer behaviour. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | El uso de los nuevos canales de distribuction : lo que piensan los dirigantes En el marco de un estudio calitativo llevado a cabo con directores y colaboradores de dos instituciones banqueras francesas, este ensayo traduce y expone los escenarios y dificultades a las que deben enfrentarse dichas instituciones con el fin de aumentar el uso de los nuevos canales de distribucion de sus servicios (telefonicos y electronicos). Nuestros resultados demuestran que por causa de problemas financieros, medioambientales, de marketing y de comportamiento de los clientes, son pocas las posibilidades que tienen los dirigentes de dichas empresas para conseguir motivar e informar a los clientes a usar de manera masiva los nuevos canales de distribucion. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | multi canal |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Technologies |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | comportement du consommateur- domaine bancaire |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Banks |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | multi Channel |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Technologies |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumer behaviour |
| 786 0# - DATA SOURCE ENTRY | |
| Note | La Revue des Sciences de Gestion | 218 | 2 | 2006-04-01 | p. 97-109 | 1160-7742 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-des-sciences-de-gestion-2006-2-page-97?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-des-sciences-de-gestion-2006-2-page-97?lang=fr&redirect-ssocas=7080</a> |
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